Bio
Who I Am
I am a public relations professional with a degree from the University of South Carolina's School of Journalism and Mass Communications, where I was honored with the Inclusive Excellence in Public Relations Award.
My experience spans working with influencer athletes like Nia Dennis and major brands such as Bumble and Adidas. These opportunities have given me valuable insights into PR, especially in creating campaigns that resonate with diverse audiences.
Staying ahead of the ever-changing social media landscape, I monitor and leverage emerging trends to drive brand growth and engagement. Skilled in using various media platforms and targeted social media strategies, I am committed to inclusivity and incorporating inclusive concepts to guide my communication strategy, build brands, grow followings, and positively impact an organization's bottom line.
Work Experience
Bumble
Austin, TX
Campus Content Manager
January 2022- June 2024
Hidden City Music Festival
Columbia, SC
Assistant Account Manager
March 2022-April 2024
People of Five Points
Columbia, SC
Social Media Coordinator
December 2022- May 2024
Makovsky
New York City, NY
Assistant Account Manager
May 2023-August 2023
DDPR Inc
Los Angeles, CA
Social Media Manager
Client- Nia Dennis
March 2022-May 2023
Gray Style Media
Atlanta, GA
Head of Public Relations
April 2020-February 2022
Core Competencies
- Canva
- Office365
- Hootsuite
- Content Creation
- Event Management
- Adobe Creative Cloud Applications
- Social Media Strategy
- Analytics and Reporting
- Influencer Marketing
Certifications:
Google Analytics Individual Qualification
Completion ID: 246248921 Expires: January 5, 2025
Awards:
Recipient of the 2024 Inclusive Excellence in Public Relations Award
Awarded by the School of Journalism and Mass Communications at the University of South Carolina
Activist/model/influencer; Nia Dennis.
People of Five Points is a college content collective focused on showcasing all of the fun at the University of South Carolina.
CAMPAIGNS MANAGED
Nia Dennis
Nia Dennis for Ivy Park
Post by: @niadennis
Estimated Views:
62.2K
Estimated views calculated based on audience size and social engagement
Engagements:
93
Total number of social engagements
Estimated Views:
62.1K
Estimated views calculated based on audience size and social engagement
Engagements:
28
Total number of social engagements
Nia Dennis for Old Navy
Reel by: @niadennis
CAMPAIGNS MANAGED
Nia Dennis
Estimated Views:
63.9K
Estimated views calculated based on audience size and social engagement
Engagements:
1.37K
Total number of social engagements
Nia Dennis for Sylvia P
Reel by: @niadennis
Estimated Views:
63.3K
Estimated views calculated based on audience size and social engagement
Engagements:
1.04K
Total number of social engagements
Nia Dennis for Stanley Brand
Reel by: @niadennis
Coverage MANAGED
Nia Dennis
Estimated Views:
48.3K
Estimated views calculated based on audience size and social engagement
Engagements:
52
Total number of social engagements
Estimated Views:
5.28K
Estimated views calculated based on audience size and social engagement
Estimated Views:
2.2K
Estimated views calculated based on audience size and social engagement
Engagements:
3
Total number of social engagements
WSJ & NPR
Client coverage following media outreach
Makovsky
by:Kelly Crow
Client coverage following media outreach
Makovsky
NPR Morning Edition
I forecast trends, create, and disseminate content based on client metrics.
Let’s Connect!
Phone
(470) 235-9275
hyusufpr@gmail.com